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are the top-line metrics that all company priorities are aligned around.

Whatever companies choose as their guiding metric, all energy and brainpower will flow in that direction.

There are six categories of North Star Metrics:

Start with the chemical(s) your product deals with & consider the associated metric:

Your customers experience your product through the chemicals/hormones it generates (or relieves). So measure that experience accordingly.

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North Star Metrics

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North Star Metrics are the top-line metrics that all company priorities are aligned around. Whatever companies choose as their guiding metric, all energy and brainpower will flow in that direction. There are six categories of North Star Metrics...